摘要： 在数字资本主义条件下，注意力作为关键要素被纳入资本增殖体系，但注意力危机究竟源于“生产性剥削”还是“消费性陷阱”，存在两种对立的理论视域。“生产视域”虽 敏锐捕捉到了数字劳动的新形态，却因缺乏政治经济学的严谨论证而泛化了“生产性劳动”范畴，混淆了生产与消费的界限；“消费视域”虽强调回归政治经济学概念的规范性，却因拘泥于形式逻辑与文本阐释，未能充分回应数字剥削的嬗变特征。基于这一判断，可以从马克思政治经济学关键理论维度出发，构建“生产—消费”交叉视域，为分析注意力危机提供方法基础。该视域以注意力“信息接收机制”与“信息生产机制”的自然 功能及其所具备的“生产”与“消费”双重社会属性为前提，意在突破传统二元对立，将注意力活动的消费属性与生产属性纳入统一分析过程，进而对数字资本主义双螺旋增殖模型进行探析。

关键词: 注意力剥削, 生产性劳动, 消费, 数字资本主义

Abstract: Under the conditions of digital capitalism, attention, as a crucial element, has been incorporated into the capital accumulation system. However, there are two opposing theoretical perspectives regarding whether the attention crisis stems from “productive exploitation” or “consumption trap”. The “production perspective” keenly captures the new forms of digital labor, tends to generalize the category of “productive labor” and blur the boundaries between production and consumption due to a lack of rigorous political economic argumentation. The “consumption perspective”, while emphasizing a return to the normative nature of political-economic concepts, fails to adequately respond to the evolving characteristics of digital exploitation because it is confined to formal logic and textual interpretation. Based on this assessment, a “production-consumption” cross-perspective can be constructed from the key theoretical dimensions of Marxist political economy to provide a methodological foundation for analyzing the attention crisis. This perspective takes as its premise the natural functions of attention as an “information reception mechanism” and an “information production mechanism”, along with its dual social attributes of “production” and “consumption”. It aims to break through traditional binary oppositions by integrating the consumption and production attributes of attention activities into a unified analytical process, thereby exploring the double helix accumulation model of digital capitalism.

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