摘要： 信息化时代公众历史感的重塑往往以“消费”作为重要媒介，故宫博物院十余年来的数字实践便是典型代表。公众在对文物的消费（观看、购买、体验等）中获取了新的历史感知。文物消费主义产生的观念前提是文物的遗产化，皇权文化得以抽象为全民传统。在此基础上衍生出两条脉络：一为商品化，文物的等级制与距离感被消灭，萌、美与参与感占据上风，历史成为可写的日常游戏；一为精神化，作为消费主义机制的补充，文物的修复技艺、心物合一的精神传统供给了现代生活方式的“精神图腾”。政治的文化化、文化的经济化以及信息社会的心物关系，构成当代公共历史感形塑中的三种重要向度。

关键词: 互联网故宫, 文物消费主义, 文化遗产, 文创, 心物关系, 公众历史感

Abstract: In the information age, the reshaping of the public sense of history often takes “consumption” as a key medium, and the Palace Museum's online transformation is precisely a process of reshaping the historical sensibility of the masses through consumerism. Taking the Palace Museum as a case study, this paper finds that in the process of online transformation, the museum's historical narrative and the public's reception of that narrative are simultaneously influenced by consumer culture. Through the online dissemination of cultural relics, the historical narrative of the museum is not only “read” and “consumed” by the public but is also reconstructed and reshaped by the public's online consumer behavior. The mass consumption of cultural relics is not merely a simple economic act but is deeply embedded in the public's cognition and experience of history. The public's historical sensibility is gradually formed and continuously changed in the process of participating in online consumption, thereby constructing a new public historical sensibility. The online transformation of the Palace Museum reveals a new dimension for understanding the reshaping of public historical sensibility in the digital age: the public's historical sensibility is formed and transformed in the interactive process of the museum's historical narrative and consumer culture. This discovery provides a new perspective for studying the formation and transformation of the public's historical sensibility in the digital era, while also prompting reflection on the complex relationship between online cultural relics consumption and the public's historical sensibility.

Key words: the online Palace Museum, cultural-relic consumerism, cultural heritage, cultural and creative products, relationship between mind and object, public historical sensibility