摘要： 以百度网盘APP 为例，从想象可供性视角出发，聚焦云存储平台对用户数字痕迹进行筛选、深度加工并精准推送的记忆再生产功能，运用深度访谈与平台漫游法对平台可供性、用户的技术想象与记忆实践进行深入考察可以发现：云存储平台“预制记忆”的“回忆”功能可以唤醒并重构用户记忆；用户能从规律总结、社群启发、经验迁移三条路径感知到隐蔽的算法，且合理化算法存在；用户从技术中收获价值共鸣，对平台产生正向情感联结；与此同时，云存储平台的记忆再生产功能存在不可见性的“遗忘政治”，构成“幸福产业”的一部分，对人机共生趋势下人类的主体性重构提出更高的挑战。

关键词: 预制记忆, 云存储平台, 媒介记忆, 技术感知, 技术想象

Abstract: Taking Baidu Netdisk APP as an example, from the perspective of imagined affordance, this study focuses on the memory reproduction function of cloud storage platforms—specifically their ability to filter, deeply process, and precisely push users’ digital traces. Through in-depth interviews and walkthrough methods, this study examines the platform’s affordances, users’ technological imagination, and memory practices. Findings reveal that users perceive hidden algorithms through three pathways: pattern recognition, community inspiration, and experience transfer, while rationalizing the algorithm’s existence; Users derive value resonance from technology, fostering positive emotional bonds with the platform. Simultaneously, the memory reproduction function of cloud storage platforms embodies an invisible “politics of forgetting”, constituting part of the “happiness industry”. This poses greater challenges to the reconstruction of human subjectivity within the trend of human-machine symbiosis.

Key words: prepared memory, cloud storage platforms, media memory, technology perception, technological imagination