摘要： 当下互联网大众文化语境中，西方知识论中的“知识化知识”被大众祛魅，经由概念泛化与意义重构形成一种“非知识”，并成为大众文化领域内知识的实际所指。借助技术化的情境，“非知识”完成了自身的合法化。“非知识”凭借专业性淡化、数据可量化、表述通俗化以及对经验事物的高度关注等特征成为现代个体认识和把握经验世界的重要工具。它在承载记忆流通与交换的同时，也喻示着一种“记忆工业化”社会状态的到来，并为面向未来的知识生产带来了结构性启示。

关键词: 知识化知识, “非知识”, 技术情境, 合法化, 记忆工业

Abstract: In the current context of internet popular culture, “pure knowledge” within Western epistemology has been disenchanted by the masses. Through the generalization of concepts and the reconstruction of meaning, a form of “non-knowledge” has emerged, which has become the actual referent of knowledge within the realm of popular culture. By leveraging technological contexts, “non-knowledge” has achieved its own legitimation. Characterized by weakened specialization, datafication, accessible expression, and a heightened focus on empirical matters, “non-knowledge” has become a vital tool for modern individuals to understand and engage with the experiential world. While facilitating the circulation and exchange of memory, it also signals the advent of a state of “industrialization of memory,” offering structural insights for future-oriented knowledge production.

Key words: pure knowledge, “non-knowledge”, technological contexts, legitimation, industrialization of memory