摘要：

关键词: 平台企业, 评分, 信用体系, 风险治理, 规制

Abstract:

The platform ranking mechanism essentially constructs a new ranking society, in which users hold digital identification to live. Under the dual requirements of platform rules and government governance, this distributed scoring system is gradually centralized, and has a bidirectional relationship with credit system and social credit system, thus forms the mutual embeddedness and shaping of real life and virtual life. The platform ranking mechanism has a substantial impact on the existing legal pattern and trust system, which may form the“order without law”and “execution without force”. This kind of self-regulation mechanism, which aims to reduce the transaction cost and foster credit, gradually gives birth to a new power structure, and also produces a series of regulatory risks such as non-standardization and improper connection, lack of independence and reinforcement of discrimination, consent without knowledge and exit difficulty and exiting difficulties,inequality and mismatch in value. Therefore, it is necessary to systematically legalize the path of the platform ranking mechanism as follows: firstly, establishes the concept of blending government supervision with platform autonomy and increasing empowerment; secondly, promotes the balance between data sharing and control; thirdly, governs the scoring algorithm effectively, and finally explores a procedural and legalized scoring model.

Key words: platform enterprise, rating, credit system, risk management, regulation